ActualTech Media's Privacy Policy
Note: Before all the legal-ly stuff below that generally applies to everything ActualTech Media does online, here’s the deal, in plain english, as to how we use your subscription information here on The Countermeasure newsletter and website:
1. When you subscribe to The Countermeasure here on thecountermeasure.co, we’ll use your email to send you the newsletter itself, reminders about referral rewards and invitations to events we’re hosting that we think you might want to attend. That’s it. If you register for other stuff on our other websites, the terms on those sites apply and override anything you see here, but it’ll be up to you if you want to sign up there or not.
2. If we need to send you your swag rewards for referring people you know to sign up for The Countermeasure, we’ll have to ask you for your shipping address.
3. If you refer people to subscribe to The Countermeasure we’ll apply the same practices above to them. We want you to feel comfortable referring new subscribers.
4. If you unsubscribe to The Countermeasure, but you’re subscribed to our other mailing lists for our events and other stuff, we’ll continue to send you that other stuff. You can unsubscribe to those other messages using the links in those email messages.
5. To help us keep track of how many other people you’ve referred and help fulfill your referral rewards, we use a service called Viral Loops. We use their javascript widget on the site and you can find their privacy policy here.
6. We use Facebook and Google-powered ad pixels to know if our ad efforts to get new subscribers are working or not and to try to convince folks who may be on the fence to signup if they visit and aren’t quite sure if they should sign up.
OK, on to the lawyers:
ActualTech Marketing, LLC, d/b/a ActualTech Media, takes online privacy very seriously. This Privacy Policy describes how we treat the information we collect when you visit this website, actualtechmedia.com, and our affiliated websites, including websites promoting our events or content, including TheCountermeasure.co (together, the “websites”). Your use of the websites is based on the assumption of your acceptance of how we operate, as indicated in this Privacy Policy and other policies, terms, conditions, and guidelines published on the websites.
Personal Information. Your personal information and the contents of all of your online communications on or through the website may be accessed and monitored as necessary to operate the websites and provide our services and content. When you use the websites, we may collect the following types of information from you: contact information, demographic and profile information, and survey responses. In addition, if you correspond with us by e-mail, we may retain the content of your e-mail messages, your e-mail address, and our responses. You should be aware that when you voluntarily disclose personally identifiable information (for example, your user name or e-mail address) via comments, messages, postings, or in other public areas of the websites, that information can be collected and used by third parties and may result in unsolicited messages from other posters or third parties. These activities are beyond our control.
How We Use Your Information. Except as set forth in this Privacy Policy or as required by law, we will not disclose, sell, rent, share, trade or give away any of your personal information. We use the personal data we collect to communicate with you, to tailor your experience at the websites, to show you content that we think you might be interested in, and to display the content according to your preferences. We share aggregated demographic and profile data with advertisers, and we share your registration information with our sponsors, partners, and advertisers. In addition, we may share personal information about you with third parties when we engage them to perform services on our behalf, including maintenance services, hosting, data storage, security, analytics and data analysis, payment processing, marketing, email and text message distribution, customer service, providing certain interactive tools, and conducting surveys. We will disclose information about individual users to governmental or judicial authorities, law enforcement agencies, or other individuals or entities when required to do so in response to subpoenas, court orders, or other legal processes. Finally, we may share information to investigate, prevent, or take action regarding suspected illegal activities or fraud, or to enforce this Privacy Policy and other policies, terms, conditions, and guidelines published on the websites.
Use of Registration Information. When you register for an event on any of the websites, we will add you to our mailing list and we will share your registration information with the sponsors of the event and other partners and advertisers (collectively, “Sponsors”). BY REGISTERING FOR THE EVENT, YOU EXPRESSLY CONSENT TO RECEIVING PROMOTIONAL COMMUNICATIONS, VIA PHONE AND/OR EMAIL, FROM US AND FROM SPONSORS. You may unsubscribe from our communications at any time, as described below. If you wish to unsubscribe from the Sponsors’ communications, you must contact the Sponsors directly. We are not responsible for the “opt out” policies and practices of the Sponsors.
Usage Information. We track statistics about visitors to the websites. When you visit the websites, we collect website usage information and information about your computer and internet connection, which may include your computer’s IP address, the type and version of browser and operating system you use, your internet domain, entrance/exit pages, length of visit, date/time stamp, and number of clicks. This information is used to analyze visitor trends, run the websites, track users’ movement for content optimization purposes, and collect general demographic information. This data is not linked to personally identifiable information.
Cookies are parcels of data containing information about your web usage that are stored on your computer. We, and some of our partners, use cookies to collect non-personally identifiable information such as the number of visits to the websites and pages visited. We may use cookies to deliver content specific to your interests, to save your password so you don’t have to re-enter it each time you visit the websites, and to assist in the ordering and sales process. We do not use cookies to retrieve information that is unrelated to the websites or their content. We may use third-party advertising companies to serve ads when you visit the websites. These companies may place or recognize a unique “cookie” on your browser and may use non-personally identifiable information about your visit to the websites to provide advertisements about goods and services that may be of interest to you. How these companies use your non-personally identifiable information is beyond our control. If you wish to block cookies, you can do so using your browser’s privacy settings. You can also use your browser’s privacy settings to delete cookies at any time.
External Links. The websites may contain links to other websites. We are not responsible for the privacy policies, practices, or content of third-party websites. The fact that we link to a third-party website is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. Please refer to each website’s privacy policy to understand their use of information. We may also provide social media features on the website that enable you to share personal information with your social networks and to interact with the websites. Depending on the features, your use of these features may result in the collection or sharing of personal information about you. We encourage you to review the privacy policies and settings on the social media sites with which you interact.
Opting Out of Communications. Communications from us may include requested communications, such as email newsletters or updates that you expressly requested or consented to receive, and general communications, such as information about products, services, or special offers. You may “opt out” of receiving any further communications from us by (i) selecting the “unsubscribe” link at the bottom of any of our email communications, or (ii) emailing us at contactprefs@actualtechmedia.com with UNSUBSCRIBE in the subject line.
GDPR Data Subject Requests. Citizens of the EU may submit a Data Subject Request to us via our online contact form, selecting “GDPR Data Subject Request” as the contact reason from the drop-down menu. The contact form is available at actualtechmedia.com/contact
The security of the websites and the information they store, process and transmit is a top priority. To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of the information we collect, we deploy a wide range of technical, physical and administrative safeguards. It is important to remember, however, that no system can guarantee 100% security at all times. Accordingly, we cannot guarantee the security of information stored on or transmitted to or from the websites. We cannot assume responsibility or liability for unauthorized access to our servers and systems.
International Users. We are headquartered in the United States. The websites are hosted and administrated in the United States or hosted with cloud service providers who are headquartered in the United States and are intended for users in the United States. The websites and this Privacy Policy are governed by U.S. law. If you are located outside the United States, be aware that information you provide to us or that we obtain as a result of your use of the websites will be processed in, transferred to and stored in the United States and will be subject to U.S. law. S. privacy and data protection laws may not be as comprehensive as the laws of your country of residence. By using the websites or providing us with your information, you consent to the collection, transfer, storage, and processing of information to and in the United States, and you consent to such activities being governed exclusively by U.S. law. Further, by using the websites, you consent to the application of U.S. laws with respect to any dispute arising from your use of the websites or in connection with this Privacy Policy, and you consent to the exclusive jurisdiction of the federal courts of the United States with respect to all such disputes.
Children’s and Minor’s Privacy. The websites are intended for general audiences and are not targeted to children or minors under 18. We do not knowingly collect personal information from children or minors under the age of 18 or utilize plug-ins or ad networks that collect personal information through child-directed third party websites or online services. If we learn that we have collected personal information from a child or minor under 18, we will take steps to promptly delete the information.
California Privacy Rights. California residents may request and obtain from us, once a year and free of charge, a list of all third parties to which we have disclosed certain information during the preceding calendar year for such third parties’ direct marketing purposes. If you are a California resident and want such a list, please contact us. For all requests, you must put the statement “California Privacy Rights” in the message field of your request, as well as your name, street address, city, state, and zip code. Please note that we will not accept these requests via the telephone, mail, or by facsimile, and we are not responsible for notices that are not labeled or sent properly, or that do not have complete information.
Modifications to Privacy Policy. We reserve the right to change this Privacy Policy at any time. Updated versions of the Privacy Policy will appear on this website and are effective immediately. You are responsible for regularly reviewing the Privacy Policy. Continued use of the websites after any such changes constitutes your consent to such changes.
If you have any questions about this Privacy Policy, please contact us here
Last Updated: March 5, 2018